Storm · Driving into the haboob
Storm · Automotive
Some cars avoid the storm. This one drives into it.
The brief
A commercial that shows an off-road vehicle's toughness to a Gulf audience.
The approach
Everyone here has lived a haboob. I chose a feeling people already know, because it sells toughness faster than any spec sheet.
Deliverables
22s commercial in 4K · Breakdown film · Stills
Role
Creative Direction · Art Direction · Edit
MHERO