MHERO · The Odyssey, Katara and a social season
MHERO · MHERO
A car built like a legend deserves stories to match.
The brief
Campaign films and social content for MHERO in Qatar.
The approach
I placed the car inside epic stories, a voyage at sea and Katara's heritage, so it reads as a hero, not a product. Then I kept that same world in every post.
Deliverables
Campaign films · Reels · Carousels · Teasers
Role
Creative Direction · Art Direction · Edit
Chanel