I’m an architect, curious by nature. I traded blueprints for light.
Born in Tunisia, based in Doha. I studied architecture and worked on real buildings before moving into image-making. Today I direct cinematic films and full brand worlds, using AI as a production tool and an architect’s eye for space, light and rhythm. I am also a music producer, and I founded HWRIA, my creative studio.
Architecture diploma. Precision is where I come from.
Brands directed, from Chanel and Swarovski to Lexus.
Award from Corent Magazine, for System Glitch.
Languages: Arabic, French and English.
“Conscious Independence: The Awakening of the Silhouette.” A feature on my work and vision in Corent Magazine, which also awarded System Glitch.
What I do
- Creative direction
- Campaign & brand worlds
- AI film & image production
- Art direction & previs
- Edit, grade & sound
- Architectural visualisation
Clients
Chanel · Swarovski · Lexus · adidas · Nike · Bottega Veneta · Suave · Denza · MHERO · 212 · Romano · Terra Spa & Wellness · Maison Derm · BMI Fitness · Voyah · Dongfeng · Base360
Tools
Higgsfield · Kling · Seedance · Seedream · Nano Banana · ElevenLabs · Premiere Pro · Photoshop · Illustrator · Blender · Unreal Engine · AutoCAD · SketchUp · Ableton Live